Campaign Dashboard

"Total Raised" shows the total amount received associated with the Campaign. This shows the total amount raised for that Campaign and lets you quickly compare revenue across the selected Campaigns.

Reviewing this number alongside Gift count and donor count provides additional context. Two Campaigns may raise similar totals while reaching very different numbers of donors or receiving very different numbers of Gifts.

"Number of Gifts" shows the total number of Gift records associated with the Campaign. This measures transactions, not unique donors. If the same donor gives multiple times to the Campaign, each Gift contributes to the Gift count.

Comparing "Number of Gifts" with "Total Raised" and "Average Gift Size" can help explain how a Campaign reached its fundraising total.

"Number of Donors" shows how many total donors contributed to the Campaign.

Unlike "Number of Gifts", this metric focuses on donor participation rather than the number of transactions. A donor who makes more than one Gift to the Campaign contributes multiple Gifts but is still one donor.

"Number of New Donors" shows the number of donors whose first Gift to your organization occurred within this Campaign.

A Campaign with strong fundraising results and a high number of new donors may be doing more than raising money in the short term. It may also be bringing new supporters into your organization.

"Number of Returning Donors" shows the number of donors participating in the Campaign whose first Gift to your organization occurred before this Campaign.

These donors already had a giving history with your organization and returned to make another Gift through the selected Campaign.

Comparing "Number of New Donors" and "Number of Returning Donors" can help you understand whether a Campaign is primarily attracting new supporters, re-engaging existing donors, or doing a combination of both.

"% of Second Time Donors" helps show how many donors connected to the Campaign reached the important milestone of making a second Gift.

A donor's second Gift is often an important indicator of developing donor engagement because the Contact has moved beyond their initial contribution and chosen to give again.

Comparing this percentage across Campaigns can help identify which fundraising efforts are associated with stronger movement from first-time giving into continued participation.

"Donor Retention Rate" provides a Campaign-level view of donor retention, showing how successfully the Campaign is bringing previous donors back to give again.

"Average Gift Size" shows the average amount of the Gifts associated with the Campaign.This provides another way to interpret the Campaign's total fundraising performance.

For example, two Campaigns may raise similar totals, but one may reach that amount through many smaller Gifts, while another receives fewer, larger Gifts.

The Campaign Dashboard divides Gifts into several amount ranges so you can see what kinds of Gifts are contributing to the Campaign.

The available ranges are:

These ranges make it easier to understand the composition of a Campaign's fundraising rather than judging the Campaign only by its overall total.

"Major Giving Total" shows the total amount contributed through Gifts that fall within the Campaign Dashboard's major-giving ranges. This gives you a quick view of how much of the Campaign's fundraising comes from larger Gifts.

"Number of Major Gifts" shows the number of Gifts that fall within the major-giving ranges displayed on the Dashboard.

Together, "Major Giving Total" and "Number of Major Gifts" can help distinguish between Campaigns that received many major Gifts and Campaigns whose major-giving total may have been driven by a smaller number of especially large contributions.

The Campaign Dashboard also includes information about truly anonymous Gifts. These metrics are based on Gifts that are marked as truly anonymous in DonorDock and are associated with the system's Anonymous Contact record.

This distinction is important because these Gifts contribute to the Campaign's fundraising performance even though they cannot be attributed to an identifiable donor.

The Dashboard includes both:

• "Anonymous Gifts"

• "Number of Anonymous Gifts"

These fields keep anonymous giving visible in the Campaign's performance metrics while separating it from identifiable donor participation.