Google Tag Manager with DonorDock

Google Tag Manager (GTM) is a tag management system that allows you to quickly and easily update measurement codes and related code fragments, collectively known as tags, on your website or mobile app.

Accessing Google Tag Manager Integration in DonorDock

1. Once access to the Google Tag Manager integration has been granted to your organization, log in to DonorDock

2. Open the Settings Menu (grid icon top right of DonorDock)

3. Select Integrations

4. Click on the Tile for Google Tag Manager

5. Enter your Google Tag Manager ID

   • If you do not yet have Google Tag Manager set up, follow Google's instructions to create an account and set up Tag Manager.

6. Click Save

Adding Google Analytics Tag to Google Tag Manager

Google Analytics can be added via Google Tag Manager. Refer to the following external articles for step-by-step instructions:

• Set up Google Analytics in Tag Manager

• Set up Google Analytics events in Tag Manager

Giving Page Events

The following events are emitted to the Google Data Layer.

Page_view

This event is recorded when the donation page first loads.

// Data layer { 'event': 'page_view', 'page_id': '1234568', // The unique id of your giving page 'page_title': 'Giving Page | DonorDock' // The page title of your giving page }

Checkout_completed

This event is recorded once after a successful donation.

// Data layer { 'event': 'checkout_completed', 'value': 50, // The total amount of the submitted donation 'page_id': '1234568', // The unique id of your giving page 'page_title': 'Giving Page | DonorDock' // The page title of your giving page }