Migrating from Mailchimp
Mailchimp is an email marketing and automation platform for managing contacts, audiences, email campaigns, and subscriber engagement.
If you are moving contact data from Mailchimp to DonorDock, you can export an entire audience or export specific segments, tags, or groups as CSV files.
Mailchimp ZIP files: A Mailchimp audience export may download as a ZIP file containing separate CSV files for different contact types, such as subscribed, unsubscribed, non-subscribed, and cleaned contacts. Unzip the file to access the individual CSV files before reviewing or importing your data.
Update the Contact Table Columns
Mailchimp's contact table lets you control which information is displayed for contacts in an audience.
To update the columns shown:
Log in to your Mailchimp account.
Select Audience.
Click All contacts.
If you have more than one audience, use the Current audience dropdown to select the audience you want to work with.
Open the Toggle Columns dropdown.
Check the fields you want to display and uncheck any fields you want to hide.
To change the column order, click and drag the three vertical dots next to a field to your preferred location.
Click Save.
Export an Entire Audience
To export all contacts from an audience:
Select Audience.
Click All contacts.
If you have more than one audience, use the Current audience dropdown to select the appropriate audience.
Click Export Audience.
Once the export has finished processing, click Export as CSV to download the file.
For a complete migration, review all CSV files included in the export, including files for different contact subscription statuses.
Export a Specific Segment
If you only need contacts from a particular segment:
Select Audience.
Click All contacts.
If needed, select the appropriate audience from the Current audience dropdown.
Select View Segment and choose the segment you want to export.
Click Export Segment.
Once the export has finished processing, click Export as CSV.
Export Contacts by Tag
To export contacts associated with one or more Mailchimp tags:
Select Audience.
Click All contacts.
If needed, select the appropriate audience from the Current audience dropdown.
Open the Filter by Tags dropdown and select a tag.
Mailchimp will display a segment containing contacts with that tag.
To include additional tags, use the Filtered By Tags dropdown to update the filter.
Click Export Segment.
Once the export has finished processing, click Export as CSV.
Mailchimp tags may be useful when recreating contact organization in DonorDock. Depending on how your organization used them, tags may be imported as Badges or Marketing Lists
Export a Group
To export contacts belonging to a Mailchimp group:
Select Audience.
Click Audience dashboard.
If needed, select the appropriate audience from the Current audience dropdown.
Open the Manage Audience dropdown and select Manage contacts.
Click Groups.
Click View Groups to expand the group you want to review.
Click the # contacts link for the group to view its contacts.
Click Export Segment.
Once the export has finished processing, click Export as CSV.
Mapping Mailchimp Data to DonorDock
Use the following table as a reference when mapping Mailchimp fields during your DonorDock import.
Not every Mailchimp field has a direct equivalent in DonorDock. Some fields may be left unmapped, while others may be retained using options such as Badges, Notes, or other available DonorDock fields.
Mailchimp Field | Description | DonorDock Field |
|---|---|---|
Email Address | Contact's email address | Email Address |
First Name | Contact's first name | First Name |
Last Name | Contact's last name | Last Name |
MEMBER_RATING | Mailchimp contact rating on a scale of one to five | N/A |
OPTIN_TIME | Date and time associated with the contact's Mailchimp opt-in | N/A |
OPTIN_IP | IP address associated with the contact's opt-in | N/A |
CONFIRM_TIME | Date and time the contact confirmed their Mailchimp subscription | N/A |
CONFIRM_IP | IP address associated with the contact's subscription confirmation | N/A |
LATITUDE | Latitude derived from Mailchimp geolocation data | N/A |
LONGITUDE | Longitude derived from Mailchimp geolocation data | N/A |
GMTOFF | GMT offset used by Mailchimp for the contact's timezone information | N/A |
DSTOFF | Daylight saving time offset used by Mailchimp | N/A |
TIMEZONE | Timezone derived from the contact's geolocation data | N/A |
CC | Country information derived from Mailchimp geolocation data | N/A |
REGION | Region information derived from Mailchimp geolocation data | N/A |
UNSUB_TIME | Date and time associated with an unsubscribe | N/A |
UNSUB_CAMPAIGN_TITLE | Campaign associated with an unsubscribe | N/A |
UNSUB_CAMPAIGN_ID | Identifier for the campaign associated with an unsubscribe | N/A |
UNSUB_REASON | Reason provided for unsubscribing | N/A |
UNSUB_REASON_OTHER | Additional unsubscribe reason information | N/A |
LEID | Unique contact identifier within a specific Mailchimp audience | N/A |
EUID | Unique contact identifier at the Mailchimp account level | Account Number |
NOTES | Notes stored on the Mailchimp contact profile | Description, Special Circumstances, or Notes import |
TAGS | Tags assigned to the contact in Mailchimp | Badges |
DonorDock does not have access to Mailchimp or control over changes to its features, terminology, or export process. This guide is provided as a general resource to help you begin your migration. If the options available in your Mailchimp account differ from those shown here, or you need assistance exporting additional information, you may need to contact Mailchimp for guidance.
